Terraced rice fields in a green Himalayan valley in Sikkim

MART Global Est. 1993

Leaders in Demystifying Rural Markets Since 1993.

For more than three decades, MART Global has helped businesses, governments and development organisations understand markets, design sustainable solutions and create measurable impact.

30+Years of Experience

1000+Projects

Pan-India& Global Experience

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Explore MART Global’s capabilities and find the right solutions for your needs. Choose a direction — you can switch at any time.

A vegetable trader weighing produce at a market stall in Darjeeling

Corporate Solutions

Research, strategy and business transformation capabilities for organisations seeking sustainable market advantage.

  • Research & Strategy
  • Business Model Innovation
  • Strategic Activation
  • Rural Immersion Program
Women farmers seated together in a field during a community meeting in Nepal’s Terai

Social Solutions

Large-scale implementation and impact capabilities designed for communities, institutions and development programs.

  • Large-Scale Program Implementation
  • Project Management & Advisory
  • CSR Solutions
  • Market Linkages

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About MART Global

A social heart and a business mind.

Founded in 1993 by Pradeep Kashyap — widely regarded as a pioneer of rural marketing in India — MART set out to understand the markets others overlooked.

Today MART Global brings its corporate and social capabilities together as one ecosystem: research, strategy and activation for businesses; implementation and impact for communities, governments and development partners across India, South Asia and Africa.

  • 1993Founded, with a focus on rural and base-of-the-pyramid markets
  • 3 officesNoida · Bhubaneswar · Dhaka
  • One MARTCorporate and Social Solutions, working as one ecosystem